THE JOLLY TRAVEL TRAY
BACKGROUND
As one of the Philippines' most beloved fast-food chains, Jollibee has always focused on bringing “joy” to its customers—both through food and experience. With the continued popularity of drive-thru dining and on-the-go meals, there was a growing need to enhance convenience and comfort for mobile diners - elevating customer drive thru experience and increase brand affinity and engagement.
THE JOLLIBEE TRAVEL TRAY
A specially and exclusively designed food tray that securely fits onto the car’s cup holder or console, creating a stable, makeshift table for a more comfortable dining experience while on-the-go with its lightweight, compact and no spill and detachable parts coupled with Jollibee’s signature red and iconic head logo.
THE JOLLIBEE TRAVEL TRAY
50,000 travel trays, offered as a limited-edition merchandise.
PROMOTION CHANNELS
+ Social media teasers and demo videos and Finding the Jolly Travel Tray
+ Influencer and user-generated content (UGC)
+ In-store posters and drive-thru banners
+ PR coverage on lifestyle and food blogs
THE IMPACT
Drive-thru traffic increased by an estimated 22% during the campaign period
Viral sensation, with high engagement across TikTok, Facebook, and Instagram
Travel Tray stocks ran out in many branches within days of launch
Reinforced Jollibee’s image as an innovative, customer-first brand
