THE JOLLY TRAVEL TRAY

BACKGROUND

As one of the Philippines' most beloved fast-food chains, Jollibee has always focused on bringing “joy” to its customers—both through food and experience. With the continued popularity of drive-thru dining and on-the-go meals, there was a growing need to enhance convenience and comfort for mobile diners - elevating customer drive thru experience and increase brand affinity and engagement.

THE JOLLIBEE TRAVEL TRAY

A specially  and exclusively designed food tray that securely fits onto the car’s cup holder or console, creating a stable, makeshift table for a more comfortable dining experience while on-the-go with its lightweight, compact and no spill and detachable parts coupled with Jollibee’s signature red and iconic head logo.

THE JOLLIBEE TRAVEL TRAY

50,000 travel trays, offered as a  limited-edition merchandise. 

PROMOTION CHANNELS

+  Social media teasers and demo videos and Finding the Jolly Travel Tray

+  Influencer and user-generated content (UGC)

+  In-store posters and drive-thru banners

+  PR coverage on lifestyle and food blogs

THE IMPACT

+  Drive-thru traffic increased by an estimated 22% during the campaign period.

+  Viral sensation, with high engagement across TikTok, Facebook, and Instagram.

+  Travel Tray stocks ran out in many branches within days of launch.

+  Reinforced Jollibee’s image as an innovative, customer-first brand.