THE JOLLY TRAVEL TRAY
Eat your Jollibee favorites on the go!
BACKGROUND
As one of the Philippines' most beloved fast-food chains, Jollibee has always focused on bringing “joy” to its customers—both through food and experience. With the continued popularity of drive-thru dining and on-the-go meals, there was a growing need to enhance convenience and comfort for mobile diners - elevating customer drive thru experience and increase brand affinity and engagement.
THE JOLLIBEE TRAVEL TRAY
A specially and exclusively designed food tray that securely fits onto the car’s cup holder or console, creating a stable, makeshift table for a more comfortable dining experience while on-the-go with its lightweight, compact and no spill and detachable parts coupled with Jollibee’s signature red and iconic head logo.
50,000 travel trays, offered as a limited-edition merchandise.
PROMOTION CHANNELS
Social media teasers and demo videos and Finding the Jolly Travel Tray
- Influencer and user-generated content (UGC)
- In-store posters and drive-thru banners
- PR coverage on lifestyle and food blogs
THE RESULT
Drive-thru traffic increased by an estimated 22% during the campaign period
Total Sales Amount of USD350K
- Viral sensation, with high engagement across TikTok, Facebook, and Instagram
- Travel Tray stocks ran out in many branches within days of launch
- Reinforced Jollibee’s image as an innovative, customer-first brand
SENSE THE MAGIC WITH SPONGEBOB
THE CHALLENGE
Abbot’s Similac Gain School is a formula milk brand focused on giving babies the strongest possible start. Abbot was looking for new ways to regain lost market shares in the Philippines by tapping into a popular movie francise appealing to their young consumers and mothers alike.
THE SOLUTION
Since 1999, Spongebob has been entertaining families young and old . The launch of Spongebob: Sponge out of water was set to be a blockbuster success and Abbot agreed that this would be the perfect movie to tie up with.
Abbot markets Similac Gain School as a great-tasting milk drink with Eye-Q Plus Intelli-Pro to help optimize brain development and growth in preschool children. With this in mind. Zinc development and magic puzzle cup concept that let the kids practice their eye-hand coordination skills while drinking the milk.
THE RESULT
40k cups were produced in 3 different designs, each with a popular character from the spongebob movie. 1 cup was bundled together with 1 canister of Similac Gain School to promote collectability through repeat purchase. The bundled pack was made available on special promotional displays in supermarkets nationwide in time for the movie launch.
PROMOTIONAL WEBSTORE COLLECTION
THE CHALLENGE
Ernst & Young is looking for a partner for their fulfillment service program, which will serve as their “one-stop” for all their promotional, marketing and loyalty & rewards requirements.
THE SOLUTION
Zinc had developed an online webstore platform that will facilitate the quotation and order system of Ernst & Young.
In the digital platform, all products and services that we can offer from writing instruments down to gift certificates and coupons were showcased.
THE RESULT
2-year primary service provider secured
90% spend of the Annual Budget
- 33 SKUs Created
IT'S ALWAYS A GOOD TIME TO RETURN TO CINEMAS
THE CHALLENGE
As the cinemas started to open up, Megaworld Lifestyle needed a marketing activity to drive ticket sales and attract general movie-goers to watch their favorite movies at the cinemas.
THE SOLUTION
Langhoff had developed impressive movie concession products for Black Panther: Wakanda Forever, the second installment of this epic Marvel saga. It was widely acclaimed and expected to break records worldwide.
THE RESULT
20,000 pieces ordered
Sold out After 10 days of showing
TASTE THE MAGIC OF CHRISTMAS
THE CHALLENGE
Magical Christmas moments happen when families and friends bond and share quality time together. Coca-Cola wants to be present and take part in bringing in “togetherness” and sharing those wonderful memories with them across the country.
THE SOLUTION
The iconic Coke glass with its equally iconic Coke polar bear speak of what Coca-Cola’s stand for cool and refreshing feeling. With these two combine, there is instant brand recognition! The Luminarc Coke glass with polar bear designs are perfect and classic commemorative and collectible Christmas pieces.
THE RESULT
300K units sold with nationwide distribution
Total Sales Amount of USD350K
THE DELIVERY EXPRESS
THE CHALLENGE
DHL Marketing asked Langhoff to come up with a collection of year-round promo merchandise to be used for their promotional campaigns that drive customer engagement and transactions, whilst encouriging more frequent international transactions.
THE SOLUTION
Langhoff in collaboration with DHL went through a rigours product development process, defining product categories, seasonal products etc. whilst also creating process around critical stock checks and demand planning.
THE RESULT
USD18K average quarterly spend
- More than 10659 units sold for 9 products
IT'S A SCIENCE THING
THE CHALLENGE
The Mind Museum boasts of its world class science exhibits, planetarium and interactive activities. This is where kids and young-at-heart get to learn more about science through their interconnected realms of atom, life, earth, universe and technology. Themed merchandise collection serving as reminders of the enjoyable and memorable visit at the museum.
THE SOLUTION
Langhoff created essential merchandise with cool and funky designs of dinosaurs, space and atom from button pins, bag tags, ref magnets, pillow blankets, travel pouches, custom backpacks, shirts, jackets, caps and cloth face masks.
THE RESULT
We have created 21 SKU’s and over 25K units sold.
- 98% Increase in merchandised annual sales
- After their first week of launch, the dinosaur and rocket bags were sold out and created a hype out of it!
THINK SMART. GIVE SMART.
THE CHALLENGE
Samsung has been in the forefront of delivering cutting edge technology and innovative products and services. Samsung commits to create and deliver quality products and services that enhance convenience and promote smarter lifestyles for its customers around the world.They would want these commitment and message mirror with the merchandise items that they bundle or give out along with their products and services.
THE SOLUTION
We have come up with merchandise collection that compliments the image and personality of Samsung products and services, which are all for value creation and utilitarian standpoint need not be technology-laden, making the Samsung innovative products and services shine!
THE RESULT
95% positive feedback from the client resulting in on-going reorders and replenishments on a semi-annual basis.
JOY TO THE NTH POWER
THE CHALLENGE
National Grid Corporation of the Philippines (NGCP) require branded corporate gift collection that is representational of the company’s thrust of bridging power and progress to the country with their straight-forward and cutting-edge approach.
THE SOLUTION
We developed an exclusive gift brand collection that are both elegant and functional pieces with relation to use power and technology. Gift essentials like pens and portfolio sets . power banks, wireless earbuds, RFID cardholders and bags that their partners, employees will truly love and appreciate.
THE RESULT
Cat A (laptop backpacks): 2000 units sold
- Cat B (bags): 2000 units sold
- Cat C (wireless earbuds): 1000 units sold
- Cat D (notebook and pen sets): 15000 units sold
- Cat E (RFID cardholders): 7000 units sold
- 3 out of 5 regular gift merchandise have been reordered for 3 years
- Cat D increase of 150% orders per yea
