Magical Christmas moments happen when families and friends bond and share quality time together. Coca-Cola wants to be present and take part in bringing in “togetherness” and sharing those wonderful memories with them across the country.
THE SOLUTION
The iconic Coke glass with its equally iconic Coke polar bear speak of what Coca-Cola’s stand for cool and refreshing feeling. With these two combine, there is instant brand recognition! The Luminarc Coke glass with polar bear designs are perfect and classic commemorative and collectible Christmas pieces.
THE RESULT
300K units sold with nationwide distribution
Total Sales Amount of USD350K
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