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CASE STUDY
Promotional merchandise programs  





THE DELIVERY EXPRESS

THE CHALLENGE
DHL Marketing asked Langhoff to come up with a collection of year-round promo merchandise to be used for their promotional campaigns that drive customer engagement and transactions, whilst encouriging more frequent international transactions.


THE SOLUTION
Langhoff in collaboration with DHL went through a rigours product development process, defining product categories, seasonal products etc. whilst also creating process around critical stock checks and demand planning.


THE RESULT
USD18K average quarterly spend
More than 10659 units sold for 9 products